Week 02–4 hrs
Align
We map catalog reality, tech debt, funnel gaps, and the metrics leadership needs—then lock a written plan with owners and dates.
Delivery playbook
A delivery rhythm operators can fund.
Five clear phases from first alignment to compounding growth—same lead thread whether you are migrating a catalog or launching a net-new brand.
The engagement
Five phases. One accountable lead.
Sized to fit—from a focused theme refresh to a multi-system migration with ERP cutover.
Weeks 1–21–2 weeks
Blueprint
Templates, flows, and content models land in Figma and staging first—reviewed with your team before production work hardens.
- Design system
- Content model
- Test hypotheses
Build windowScoped
Build
Theme or headless front end, integrations, and QA against real catalog slices—with performance budgets enforced along the way.
- Staging parity
- Resilient syncs
- Accessibility pass
Go-livePlanned window
Cutover
DNS flip, redirect validation, payment and tax smoke tests, and a shared channel until traffic and error rates settle.
- Rollback plan
- Live monitoring
- Hypercare window
OngoingRetainer
Compound
Experiment backlog, release trains, and quarterly reviews with the same engineers who shipped v1—so growth does not stall after launch.
- A/B tests
- Release cadence
- Incident runbooks
FAQ
Answers before you sign.
What commerce leaders ask most often. If yours is missing, send it—we reply within one business day.
Will we be locked into your hosting or tooling?
No. We work in your Git org, commerce accounts, and observability stack—with documented handoffs so you can run day-two without us if you choose.
Can you partner with our internal engineers?
That is the default. We join your Slack, backlog, and review rituals, and leave runbooks so your team owns operations after handoff.
How do migrations protect SEO?
Redirect maps, content parity checks, and staged crawl comparisons before DNS moves. Traffic only flips after both sides sign the cutover checklist.
What happens when scope shifts mid-build?
Change requests are written with timeline and budget impact. Nothing enters a sprint until it is approved—no surprise invoices.
What is included in a growth retainer?
A monthly hour bucket, a named lead, backlog grooming, contracted incident coverage when needed, and quarterly roadmap reviews.
How quickly do you respond to new briefs?
We aim for same-day replies in business hours and always within one business day for structured inquiries through the contact form.
Next step
Ready to put this playbook on your roadmap?
Send a brief or email the studio. We come back with a clear next step—including growth retainers when you want the same team past launch.